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  • 24 Luglio 2012

    NEW KIDS ADV

    Already in the papers since a few weeks, my new campaigns for SPAZIO SEI, a leading brand of children’s clothing.

    This year (also this year) we were working in Cape Town, South Africa. We shot different brands, each one with their own features to show.

    MISS BLUMARINE: the most elegant and sophisticated brand, shot in a forest, creating a sort of open air theatre

    We even have a backstage video:

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    ICEBERG: the more rock and metropolitan,

    Also here we have a backstage video, where its revealed where it comes from and how to do a graffiti on a wall:

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    Ki6?: the brand is not only beautiful but also attentive to quality and eco sustainability

    Backstage video:

    (has nothing to do with all this, but when I shot this, in an incredible location,  a friend of the owner checked in, Ben. A really interesting character. I took a quick protrait:

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    PARROT: the more fun brand, made with a taste of disco

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    Seeing that I am talking about SPAZIO SEI, a brand with whom I’ve been working with for about ten years to this day, I’ll show you the campaigns for their brands MISS BLUMARINE during this long collaboration.

    Here they are almost all in chronological order:

    Thank you everyone!

    4 Comments »

    20 Luglio 2012

    FAREWELL

    In the year ’99 of our life

    I, Settimio Benedusi, eternal student

    because the subject of study would be infinite

    and mostly because I know I don’t know anything,

    I, wandering cleric, highwayman,

    I, non artist, only small bachelor,

    because, by fault of others, as things go,

    sometimes I am ashamed to do my job,

    I am going to say farewell to all your endless crap,

    sequins and spotlights of television,

    to the broken screams of professional politicians,

    to the empty glories of you assholes…

    And I say goodbye to the fictional world of the global village,

    to the diets to keep in top shape

    to whom always speaks of a triumphant future

    and to any undertaking of this triumphant century,

    to the magical fashion of oriental religions

    that in our parts only hide empty thoughts,

    to the flashy characters on talk-shows

    that squeak a new “truth” every hour

    to the futile gossips about billionaire soccer players,

    to their models without humanity

    to the sempiternal beauties racing on calendars,

    to those who forget or ignores the humility…

    I, the son of a homemaker and a clerk,

    grown up among the ignorant wise of the mountains

    that knew Dante of by heart and improvised poetry,

    I, grown up on chestnuts and alfalfa,

    I, always a moment makes for an urbanised countryman,

    with two cents for elementary and one for university,

    but always a thought for that unforgotten country

    where even today I can find four cents of civilisation…

    I say farewell to those with arrogance hiding behind a finger,

    those who do not choose, do not take part, is cautious

    or randomly chooses for the spur of the moment

    always taking care to fill their belly

    and I say farewell to tragic comedies of whitewashed tombs,

    to the waxes and wigs for the ladies,

    lamps and dyes of the eternal non-aged,

    to the world made out of pimps and whores by the hour,

    to declares himself of the left wing and democratic

    but is friends with everyone because you never know,

    and even then for who is right wing and has his merits and is sympathetic

    and is also fundamentalist to avoid trouble

    to this horizon of businessmen and crooks

    full of dwarfs, dancers and songs,

    lotteries, the only faith to hope for…

    In the year ’99 of our life

    I, jester worth nothing, but displeased,

    here too I sing with exhausted words,

    with a roar that becomes bleating,

    but to you I dedicate these little words

    subtending only to a former vice

    only hoping that you won’t take this as a joke,

    you, hypocritical listener, my alike…

    my friend…

    4 Comments »

    19 Luglio 2012

    SPORTWEEK DREAMS THE LAST: LUCY&CHRISTINA

    …and here we are for the last editorial of the sportweek special swimsuit edition already out since more than a month.

    After photographing elisabetta canalis in the Caribbean sun and tatsiana barbashova in the shade I thought hard on what to do next to create something new.

    Sun done.

    Shadow done.

    Sun.

    Shadow.

    Sun… shadow… darkness!

    So then I shot our last two models, the greek Christina Stefanidi and the polish Ludwika Chichecka at night, with the flash. However I do believe that a summer midnight swim is a great classic, and that it gives a warm and summer sensation perhaps even more than shooting in full sun.

    Here is the shoot:

    We also did a little interview with the two models, and took a “free” image:

    A few backstage photos by Daria Longinotti:

    And in the end a backstage vide, shot and edited by Pasquale Ettorre:

    1 Comment »

    19 Luglio 2012

    BEN HARPER AND HOW TO TAKE A PHOTOGRAPH AT A CONCERT

    Great concert tonight by the greatest Ben Harper. I have always loved and love unconditionally this great californian artist, that really knows how to magically fuse rock, with blues and even reggae. His thousand guitars are always expanding melodies into a powerful force.

    The new band that accompanies him is fantastic, different from the one in the video above: now there are four kids apparently nerd, wearing Levi’s 501/vans/oxford shirt with a white shirt underneath and absolutely zero rock attitude but when they start playing… BADABAM… such technique and rhythm and depth and really crazy power: well done!

    And, speaking of concerts, I take this opportunity to draw the three rules of documenting a concert with the iPhone, as everybody does:

    1)  the flash must be switched off, always. Otherwise you photograph the back of the heads in front of you and our great Ben will be lost on a black stage.

    2)  Videos must be taken horizontally. Have you ever seen a a video or a  movie shot vertically?!? Videos are shot only and exclusively in HORIZONTAL.

    3)  And in any case, instead of wasting time taking pictures and filming your band cant you just enjoy the show and simply watch and listen?

    8 Comments »

    13 Luglio 2012

    GODARD THE BEST

    I’ve already spoken about it in the past, but the homages to Godard are renewed every minute!

    So here is a refresher:

    The original:

    The version of the fashion group NOUVELLE VAGUE

    A version by DIESEL

    And finally GODARD’s quote by DIOR in a commercial for the rest totally inspired by VADIM (whatch at 2 minutes)

    2 Comments »