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  • 25 Febbraio 2013

    FISICO ADV

    CZ8Q3446

    CZ8Q3847

    CZ8Q4040

     

    CZ8Q4284

    CZ8Q4348

    CZ8Q4655

    CZ8Q4965

    IMG_6123

    IMG_6129

    IMG_6137

    IMG_6166

    IMG_6170

    IMG_6195

    new advertising campaign for FISICO by cristina ferrari

    fashion editor: daniela stopponi

    hair & make up: lollo cherubini

    model: vika volkute of IMG model agency

    PS 01 its not always necessary to go to the caribbean to shoot swimwear.

    PS 02 looking back at the photographs taken backstage I found the confirmation to one of my friend’s TT quotes: sooner or later if you take photographs you will end up on your knees.

     

    6 Comments »

    20 Febbraio 2013

    FORMA CONTEST

    FORMA

    FORMA_02

     

     INFO HERE 

    1 Comment »

    19 Febbraio 2013

    GIOVANNI SOLDINI

    I was born by the sea and I had the vaguest smattering with sailing, both practical (very little, actually) as well as literally (definitely more for sure: for example, one of the books I have read and read again in my youth the most was this one).

    a few days ago giovanni soldini has accomplished a great feat, breaking the record for sailing from new york to san francisco, passing by the legendary cape horn: this southern tip of south america has always been the myth of all  seafarers. in imperia there is even a statue dedicated to those who have circumnavigated the tip, often with unspeakable difficulties. I recently read a book about the logbook of an officer of an old sailing clipper whom was saying that after weeks and months of trying to pass it they decided to go around the other way, travelling around the world by going the opposite way! as if someone going to venice by foot decides to go via paris, madrid, new york, japan, asia to then finally arrive in venice… it’s crazy, right?

    soldini, with the aid of some technology, completed the same feat, at a record time: great!

    once he came to me in studio, to make together with others, a cover for a newspaper. obviously I took him aside and shot a portrait, just of him.

    here it is:

    344H2319_02

    5 Comments »

    18 Febbraio 2013

    BAR & BIANCA AT SANREMO 2013 AND THE MONO TONE PIECE BUT NOT MONOTONOUS

    the sanremo festival just finished and there were two models as guests, both of which I have photographed in the past:

    bar refaeli, photographed in the mauritius for sports illustrated:

    97AU1531

    97AU0552

    97AU0927

    97AU1303

    and bianca balti photographed in milan for panorama first:

    344H0957

    344H1113

    344H1822

    done with the promotional communication (to show how super cool I am) and going beyond the topic of models/sanremo festival (which I honestly could not care less) two words on the real outsiders of this festival, the ELII.

    they presented a piece that confirms their stature (all done in a single note, DO, but with infinite chords variables and rhythms, as to be mono tone, but certainly not monotonous).

    for those who have thoughtlessly discovered them only now, a less recent track, which confirms their infinite ability to address super serious topics with a touch as light as it is perfect.

    olè!

    6 Comments »

    14 Febbraio 2013

    PHOTOGRAPHERS-AGGIORNATO-02

    in one hundred people that define themselves as photographers, today, in 2013, there are:

    –  50% who are absolute amateur photographers, that is, people who have never taken a photograph if not for themselves. they do not even have the ambition to be professionals, they hang around with the camera around their neck photographing what happens before their eyes. its all good, except that they often refer themselves as photographers on their website: as if someone who likes cooking spaghetti at home would call himself a chef.

    –  20% of amateur photographers despite having a “real” job pretend to be professional, doing real editorials like those we see in magazines. they even find magazines (online of course) that make them do editorials (for free of course). in their heart they do not believe to be professionals, but from the outside, to shallow eyes, they may seem so. its all good, except that they often refer themselves as photographers on their website: as if someone who likes making spaghetti for friends called himself a chef.

    –  20% of people that for a thousand and one reasons (in all truth they are always the same people: parents’ apartment for rent, grandparents’ and parents’ pension, family wealths..) they do not have problems with money and they behave as if they were professional photographers. They “pretend”. they like to believe and pretend to be what they are not. there are various degrees, for example they go from going backstage at fashion shows with a pass around the neck (to take pictures that will be published where?!?) to doing exhibitions, books or even real magazines. they really feel professional, and more so others think that they are: pity no one has ever given them more than one euro for their photographs. its all good, except that they call themselves photographers on their website: as if someone had a fake restaurant, without clients, without waiters and even without a kitchen and called themselves a chef.

    –  5% of professional photographers that “take pictures”. they take pictures on the beaches, of weddings, news.. they do not have and it is not necessary to have any image culture. they are photographers by pure chance, just like others change tyres. they are the first on this list that see some dough. very little, but they get a few euros, a little more in the south for the weddings. all good, except that they call themselves photographers on their website: as if someone who has a pizzeria calls himself a chef.

    –  3% of professional photographers working at the edge of the real industry, for crap magazines, with crap clients. all accomplished with ridiculous budgets. they have very little expenses and they pull through as they can. they call themselves photographers on their website, and so they should. but we know very well that, it is if the guy serving the sauces in a great restaurant called himself a chef.

    –  2% and then you get the chefs.

     

    ====================================

    coming soon

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    187 Comments »