Luckily fashion calendars are dying: I have done my fare share in the past, but in the end always feeling ashamed.
The classic images of naked ladies being sexy with the months printed on top they were honestly, and are, an horrible, vulgar and above all useless.
When it was asked of me, a while ago, to shoot for yet another calendar, I was fearing of heading over to yet another piece of crap. Thanks instead to an enlightened client and to a good art director I was free to conceptualize something that I enjoyed doing.
I had a story in my head about an eccentric and crazy woman that lives, as an eccentric and crazy, in a beautiful and rich building, but at the same time poor and abandoned, a little bit like her: she talks through disconnected telephones, she enjoys swinging over flights of stairs which where luxurious once upon a time, she sleeps on beds surrounded by dry leaves…
Very chic crazy!
The client is Palagini and the art director is Francesco Roncaglia.
And these are my photographs, click on the images to enlarge: