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29 luglio 2010

BIANCA BALTI ON SETTE MAGAZINE COVER

27 luglio 2010

TPW: THE FINAL CUT

The tpw week has come to an end. It is very difficult to write about this experience. I am only going to say that this is one thing everyone should do, especially and above everyone else individuals that are not photographers.

As a matter of fact we never speak about photography, we speak for days and for twenty hours a day on how to be able to speak about ourselves in a transparent way and perhaps sincere, on how to walk on the edge of the abyss which takes us on the path to break down that boundary which keeps us from flying away.

I would have a thousands things to tell you, a thousand phrases (marmo, ddc, d, b, m…), thousand words, thousand laughters, thousand tears. It is difficult though, impossible. It is maybe better to leave some space for toni’s words, whom he honoured us with his presence. Or with francesca’s story.

Even better perhaps is to leave some space for the images done by my “seven capital someones”, my seven wonderful students (one has to love his students, so that empathy connects…) which have done seven wonderful projects.

Lets leave some space to their images:

25 luglio 2010

THE ROAD COMING BACK FROM TPW

all done with iphone

22 luglio 2010

ON TPW

not dead, alive stop

full in TPW stop

Without any coverage stop

Track of the week “winter call” by kula shaker stop

Phrase of the week by the super sicilian calogero “to be perfect you are only missing one defect: me” stop

We are loosing at volleyball stop

Little photos, retouches and text all done on the iphone from the square centimeter where there is reception stop

Tears and blood stop

11 luglio 2010

SETTIMIO BENEDUSI, INSTANT TESTER

“I have always been as I am also when I wasn’t as I am and nobody will ever know who I am because I am not only as I am”

patrizia valduga

9 luglio 2010

STRIKE!

This blog adheres to the strike for means of communication against the gag law. (anyways I didn’t have much to say…)

7 luglio 2010

CANON COMPETITION FOR YOUNG PHOTOGRAPHERS

One of the few, serious and concrete possibilities for a young photographer to get noticed: the canon competition for young photographers, created in partnership with milan’s spazio forma.

You not only win wicked cash, but a marvelous showcase as well.

The jury, almost all of high quality, is there to maintain an authoritative and balanced judgment. the judges are: the adverts director francesco nencini, the director of 24 magazine fernanda roggero, the photo editor for marie claire emanuela mirebelli, the general director of the triennale andrea cancellato and the winner of the canon prize andrea frazzetta, all of this under the authoritative supervision of denis curti.

This is the prestigious jury. I wrote “almost all” because there is one judge missing, a certain settimio benedusi. The others are serious people and incorruptible. He is not! He can be corrupted for a loaf of bread, for a book that has already been read, for an old movie on a scratched DVD, for a LP for which is impossible to find a listener, for a cassette tape that didn’t work already in 1985, for an expired roll of film, for a marzipan gondola, for a crystal swallow, for a gift voucher for a small tattoo of a dolphin on the ankle, for a subscription to hunting & fishing, for the complete DVD collection of amici, for.. Anything!

So: participate, sign up in great numbers, and corrupt (only benedusi though) ;-)

5 luglio 2010

HOW MUCH DOES SETTIMIO BENEDUSI EARN?

A strange request came through on the statistics of my website and it’s coming (figure that!) from genoa:

And another thing which has nothing to do with this but for a long time it has been going through my head, and that is to give simple suggestions (not being able to give bad suggestions anymore, [as if I couldn’t give bad examples, it was only so that I could mention the famous song… ]).

Often enough some think we come from above giving suggestions on this  intellectual/philosophical profession, with things like “get to know yourself before you photograph others”, in short it’s bullshit which might be even true but coming to realise that what the fuck do they mean?!?!

Therefore, small suggestions but with small solid objectives.

The problem is that in my head I had thousands, but I’ve forgotten all of them!

“know y’rself…” no, it’s not good enough.

Ok, I have one: NEVER call the client after delivering a job and ask “how was it? Did you like it?”. You don’t do that. You must not do that. For a simple reason: if the job went well and the client liked it he will not call you (no news, good news) therefore it is useless to call him. Instead if the job didn’t go well the client will surely call you, therefore it is useless to call him.

So it is a little like after having made love, turn to her side and looking her straight in the eyes you whisper: “did you like that???”. You don’t do that. Exactly.

2 luglio 2010

KIDS ADVERTISING

My new campaign for MISS BLUMARINE is out now on vogue bambini:

Other images from the same campaign, taken on the orient express, to give a more refined and elegant ambient, coherent to the brand:

For the same group but for the brand PARROT, another campaign shot in a fantastic college in the outskirts of london, with the attempt to let the young models enjoy the pleasures of reading:

last but not least, for the brand Ki6 the shoot taken (no photoshop!) at a famous location used in the [ast by a famous album cover