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I’ve already posted it over there
during the past few days but I like putting it here as well, because it is a thing that I like a lot: four photographic cameras in the backstage as well as frontstage of a catwalk, that took a photograph every three seconds for four hours.
Here is the result:
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To photograph wedding gowns (not weddings, they are two very different things…) is quite complicated. They are dresses meant to do one thing only, but they don’t come out very well if they are photographed to do that thing (getting married, of course). Usually it works if they are either defused (bride riding a bicycle, for example) or if they are treated as high fashion clothing and therefore photographed as such.
For WHITE issue that is out now, we have thought of doing something a little different, that is make a very classical story of a marriage, with a him and a her characters that get married in a classic big hotel and they do all the classic and super stereotyped things that two newlyweds do. Doing it all by giving the story a twist, as the story unfolded, towards something more rock and alternative, and well distant from the classic marriage.
To do so I thought it would work to use a technique that would somehow be in tune with the way I would have told the story. So I used the hipstamatic application on my iPhone, which in the beginning it makes it look like the images where taken with the classic wedding camera (the hasselblad) but later gives it a more rock and modern touch which I think its interesting.
In another image I gave the model the “camera” so that he photographed himself at the mirror in the bathroom and revealed the instrument with which the images where taken.
The magazine awarded us with the cover: I assure you that, with the glossy print, the photograph looks more like it had been taken with the hasselblad, rather than the iPhone….
The backstage, images by Pasquale Ettorre:
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With the creativity of the art director Andrea Bandiera at Robilant here is the new international campaign for the Ferrari spumante by the Lunelli family.
Here is the backstage video:
PS: great to be at 4:30 am in Piazza San Marco in Venice to photograph at dawn. a little less when after 3 (three) shots we realised that the street lights were turned off for the coming day. Was just as wonderful to enjoy the most beautiful square in the world at dawn the next day, but at 4 …
PS # 02: ok, so maybe they are my clients and perhaps I am not being objective, but I got to know far and wide the company Ferrari (including the harvesting…) and I can assure you that their product is made with an incredible and thorough professionalism: drink (responsibly, of course) Ferrari spumante!
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On the MAX issue out now there is an article on Giorgia shot by me.
It was a lot of fun (tiring as well!) to take this shot: I thought it would have been right for her to set the shoot inside a club, simulating the atmosphere of a live event. Therefore a lot of energy, a lot of movement, a lot of smoke, a lot of colourful lights.. In short a lot of chaos!
I had a lot of fun playing music (as the location was equipped with a powerful sound system), thinking I could influence my way of shooting as well as Giorgia’s way of posing.. Not simply “let’s put some good music to while we take the picture”.. but the attempt to “photograph” by simply playing music.. Its something that made us think of other things, of which you might hear about it this winter..
But let’s get back to Giorgia!
This is the opening of the article:
These are other images, some published some not, which I didn’t mind…
And here are some backstage pictures, made by Pasquale Ettorre.
Me in my most important role, the deejay:
With Giorgia checking the shots:
Giorgia with one of the first “polaroid” of the shoot:
The love/hate that must be present with the photographed subject:
And finally a backstage video, shot and edited directly by the editorial staff of MAX:
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Tomorrow afternoon, Saturday the 10th of September, I will be at the SI festival of Savignano sul Rubicone, guest of NO PANIC by Chico de Luigi with a simple “I SPEAK TO ANYONE ABOUT ANYTHING”!