30 novembre 2011


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29 novembre 2011


It is known enough that my post on the assistant has had infinite comments and critics: which I DO NOT want to keep on feeding…

amongst the endless reactions on that post there was also an unusual request: he writes at one point, with tact and education, Fabio Camandona (which I really didn’t know at that time) and asked if it was possible to have an article written by my assistant, for the online magazine OUR PHOTO founded by Fabio, so to have an opinion on the subject of the individual concerned. We thought it wouldn’t have been very objective to ask the intervention of my current assistant, but it would have been more appropriate to ask one of my past assistants.

Amongst the various assistants who have gone through my studio I wanted to get Alessio Gianni involved, for various reasons: he has been with me for a long time, is a smart guy who writes well and I think the person who knows me the most, amongst those who over the years have helped me.

Alessio agreed, with one big condition: that the newspaper would publish what he wrote without me neither correcting it nor reading it. I accepted the condition…

A few months went by, until Fabio wrote that he had received Alessio’s article saying basically that it was unpublishable: it was not bad enough, or at least it was not as he would have wanted it to be.

So then I find myself with Alessio’s article that nobody wants, which seems a shame, both because I think it’s funny and Alessio worked very hard at it: so I will post it! here it is:

Settimio Benedusi is a man full of faults.

The main and worst fault Settimio Benedusi has is being a man.

He is perfectly conscious of this uncomfortable defect, but despite his constant efforts to try to rise above his nature, has not yet managed to break free. For four dozen years he condemns himself to win this battle with very little results.

His every effort to get has been annulled by an invisible Newtonian force that brings him back to its original state.

It does not take a degree in psychology to understand the size of the inner fracture which marks this man. Think how difficult it is for Settimio Benedusi to get out of bed every day knowing that once again he’s having to confront his daily failure.

Probably his only moment of peace and serenity is the time that occurs in the morning between the pillow and the mirror, before which a daily and Disney like epiphany he finds himself inexorably epiphany in front of the harsh reality.

And it is probably right in front of a mirror, of sea water, on a late morning Settimio has developed his method to bridge the gap. That sea was to him as the Road to Damascus for Paul of Tarsus, observing the reflections and gibigiane Benedusi realised what was his way of expressing himself: Photo Graphy.

Settimio had called me towards the end of 1992, or was it the beginning of 1993. He was looking for an assistant. I was looking for a photographer, actually I was expecting a photographer to look for me or even stumble on my name. I had just attended a photography course organised by a school of Superstudio. A totally useless course, if not for the fact that the secretary of the course gave around my name (and that of a dear friend of mine who had attended the course with me) to photographers looking for assistants.

And so began my “career” as assistant photographer. For the next four years, except for an interlude of a few hours as an assistant to a food photographer ended with a sudden elusion, I was a fashion photographer’s assistant.

Nevermind RAW and HDR. At that time I was loading and unloading Pentax 6×7 in 2.3 seconds (do not bother to call me a bullshitter, I made it up). Twelve Hasselblad backs handled simultaneously with one hand, while with the other I was developing film and printing like no other not even Adams. And with my teeth I was peeling Polaroid 10 × 12 and licked the acids on the film to be discarded. I was the Super Fly TNT of assistants. Get a Life.

But that’s another story. We return to the Photo-Graph. I sucked as much as an assistant as Settimio sucked as a photographer.

There, the nice thing is that I saw, in those years, Settimio grow and improve himself with a rare determination. You can say many things about the Benedusi, but one thing is certain: he is a definite article. One who makes up his mind one way and, by God, he does it.

Whether it is a photo shoot as complicated as a painting by Magritte, or a book with a pierced cover (and another with the pages glued), or to complete a photo shoot despite a violent food poisoning (which hit him and the assistant, fucking french scrambled eggs) or lower from the sky a safe weighing a thousand thousands tons in his studio, or fire an assistant because he ordered in Capri a plate of linguini with smoked salmon or strawberries with sugar in December (I’m making this up, but not so much).

That this determination is then translated into works of art, in photographic shoots that are well executed and professional, in creative ideas so brilliant as to be misunderstood or unsightly filth is not mine to judge, I could get by with a quote that I love “This only can we now say, what we are not, what we do not want”, but one thing about Settimio I know I can say.

Settimio is a very human man. This determination and dedication comes from the belly, there comes an idea that runs through all his bowels and back, passes from the heart where everything is mixed and becomes even more human, comes to him like a bucket in the brain, then there is a mysterious explosion of synapses and crazy neurones (there is an ongoing study at CERN), his mouth tells it (which if the listener understands something still has to be proved), at this point what was an abstract idea materialises for a few seconds, his eyes crystallise over time and through his fingers this uncontrollable flow becomes a Photograph.

In all this chaos, like the Big Bang, you will also admit that if Settimio manages to focus on something is a miracle. Do not complain then if sometimes, often, his Photographs are not works of art.

PS: and I wanted to write a piece all about f22, levels & curves, histograms, optical benches and the difficult (impossible) relationship between Photographer and Assistant. I created a piece that sounded like a song by De Andrè… But perhaps for Settimio “daddy” Benedusi its rightly so, he does not care less about technique anyways and then again I like to think that “where his fingers end should in some way start a Camera”.

Alessio Gianni


24 novembre 2011


Definitely something beautiful about my job is that every time I’ve been given a project, it is almost a novelty compared to anything else that preceded it

And so it happened for the job in this month’s issue, currently on the shelves, for MAX: photograph two models in a pin-up style, so then my images would be paint brushed on two motorcycle helmets. Something like this has never happened to me!

This is the backstage by Pasquale Ettorre:

PS: let me tell you a little/big behind the scenes, which will allow me to break a spear against Andrea Rossi, the director of MAX.

My photograph was supposed to go on the cover of the magazine, in an issue traditionally dedicated to motorbikes. Everything was done and ready for print, when the tragic news about Simoncelli arrived. To put two helmets on the cover of a magazine few days after that tragedy would have been of dubious taste, so the director decided to change the helm of the magazine, inserting the editorial inside it. Right. At that point though it would have been simple, convenient and surely commercially viable, (excuse my cynicism, but its like it is…) to put on the cover Simoncelli. The director of MAX, Andrea Rossi, didn’t do it, proving to be the great man that he is: well done Andrea.


22 novembre 2011


Tomorrow my exhibition BODY AND SOUL will open its doors in Cannes, made with the images of the last SPORTWEEK DREAMS.



20 novembre 2011



It was truly an extreme pleasure to receive today the city of Imperia award. THANK YOU!!!

During the ceremony I showed a little video compiled with a series of images made during the course of the years, amalgamating (under the same fil rouge of the sea and the female beauty… ) my images, beginning from when I was sixteen up until some that I shot last month: deep down I am doing what I’ve always done!



17 novembre 2011


What a great honour is what my hometown is giving me! I am so happy!

I’ll be waiting for you Sunday the 20th of November at 17:00 by the University of Imperia, where the acknowledgement will be given to me!

PS: in all truth I would like to know what the Patron Saint of Imperia thinks about his name and above all his celebration being associated to my photographs… 😉


9 novembre 2011


Milanese transfer of my brother Chico de Luigi’s workshocks!

If mine are strange his are no different. Here is how he describes them:

The No Panic workshops are experiments reflecting my bizarre approach to photography. In a No Panic workshop everything can happen but it will never happen that we spend more than 45 seconds speaking about exposure, backlight and medium or small raw.

Techniques? Forget about it!

There will be variations on four subjects: the portrait, scene photograph, the nude and light painting.

How will we develop them? We will only know it in the end.

In a No Panic workshop you step in by yourself and you step out as yourself. It will be as if a blender set us on fire.

The most beautiful thing is that we will come out more whole than when we came in.

Shoot to believe.

And the photos shot? Do not even think of seeing them, not before the workshop has ended.

You will need them for when you will be back in your everyday life and you will want to find yourselves again.

I will host Chico and his WORKSHOCK at my studio in Milan on the weekend of the 26 and 27 of November. Perhaps I will also go…

More info here


7 novembre 2011


This blog has many (huge!) defects, but perhaps it has a small virtue: it reminds, at least to me, the things that are essential not to forget.

Now there’s facebook and twitter, but before there was myspace (do you remember it?!?) where things and events were posted and perhaps passed. But they are always platforms that come, go, and are gone … Independently from us and especially from me.

Instead this blog, as long as I am here, will always be and for some things it is crucial that they are here so that they can be remembered.

For example, during these last few days in Italy there has been a spate of bad weather and rain, which has given rise to situations like this:


and today it also happened that, because of cars parked illegally in a second lane, in Milan a twelve-year-old kid was riding his bicycle and died crushed by a tram. This evening I went to the place of the accident, to give my small tribute. The cars were not parked illegally anymore twenty meters from and twenty meters to the point of death of the small child: from one road up and one road below it was exactly the same, with the usual fucking cars parked like fucking dickheads.


I dedicate to them with all my heart ADIUS by the great Piero Ciampi. FUCK YOU.


6 novembre 2011


INTERNAZIONALE is, in my opinion, the best magazine in italy at the moment: the bes of the best of the articles of the best magazines and the best daily newspapers translated for us. A point of view (international!) that often renders the story and the facts not only more objective but also more in depth.

I buy many more magazines because I have to, internazionale I buy because I choose to.

I then thought that it would be a good and righteous thing for me to appear (nevertheless!) as an advertising investor, buying my own little space. Not just to give myself some publicity, but perhaps and above all to say, in a clear and evident way, that here I am.

I then put a piece of my image, I only wrote my name and surname (and nothing else that can publicise me …) and a short sentence, in which I really identify myself, and I identify very deeply what I do: tester of moments.

Yes, I see a lot of myself in this definition. In my profession I don’t really act on things. I test situations, places, feelings, emotions, romance, beaches, travels… I try them once, I see that everything works … and then someone else will really live them…

Settimio Benedusi, a tester of moments.


1 novembre 2011


In the monthly insert of the Corriere della Sera newspaper, STYLE, I shot an editorial of Holly Branson, the daughter of Sir Richard Branson.

We took the photographs on the top floor of the Virgin gym that is in construction on Corso Como in Milan, surrounded by new skyscrapers that are busy being built and that shape the surrounding landscape and atmosphere in a very peculiar way, between the surreal and the metaphysic. To try and describe this particular location which is in many ways not very “milanese” I thought of working with the ring flash, to highlight not only the model but the landscape surrounding her as well, which if I had shot without the flash it would have inevitably disappeared.

Here are the original shots as well as some that where not chosen by the magazine, this whole might better render my idea:

And in the end four backstage shots, made by Pasquale Ettorre:

PS: one of the very first vinyls which I bought in my life was TUBULARS BELLS (even today it is a very interesting album, which I strongly suggest to buy and listen). This was the first album produced by VIRGIN RECORDS, by Holly’s father, Sir Richard Branson.