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  • 24 Dicembre 2011

    SANTA CLAUS FEATURED ON CORRIERE DELLA SERA

    After the tourists story in Milan during mid-August and the one on milanese on holiday in Milan, this year the corriere della sera asked me to tell what is christmas like in this city.

    On these occasions my need has always been to make portraits, telling about the people, what they did and why.

    This time I wanted to deepen the symbolic figure of this time of the year: Santa Claus! We see many around us and that’s always the character, forgetting that behind that mask there there is always a person.

    So here is what I tried to tell: the person behind the character!

    I shot the charachter in colour and perfectly integrated in his natural environment, while I photographed the person on a white background, in black and white, differentiating the two worlds: fantasy and reality (and whoch one is which?!?)

    It is always very beautiful to do portraits: you listen to the lives, you fall into another’s experience, you gain insight into the intimate personal dramas.. To  all these people that have wanted to spend a morning with me in piazza del duomo in Milan. Thank you!

    Here is the page on today’s corriere:

    These are the original photographs with my little interview to each one of them:

    Marco Formenti: 29 years old, from Lissone. Born as a magician, but during Christmas he dresses up to take part in shows where he joins magic to the atmosphere of Christmas. He finds modern children ultra demanding, so he tries to improve more and more his disguises and adapts to many situations: he has more than 13 different Santa Claus outfits!

    Emilio Peverelli: 46 years old, from Seveso. He is a cook by trade, but with his wife (Trombetta the clown) they pair up to do children shows, all year around. They say that “in front of a child you are not yourself anymore but the character that you interpret, therefore you have to forget who you are”

    Mauro Stringo: 26 years old, from Milano. He is an IT technician but he tries to make ends meet by being Santa Claus. His highlight is to participate as the official Santa Claus at the Ferrari party. He finds modern children too savvy.

    Alessandro Botta Monga: 40 years old, he is an environmental geologist but he is without a job since two years. He tried to overcome the economic crisis doing thousands of things, favouring creativity. After three years of theatre school he started interpreting Santa Claus. He also believes that modern children are too savvy: once an eight year old boy, seeing that he was wearing glasses under his white beard, he asked him if he was myopic or astigmatic.

    Leonardo Faliero: 38 years old, from Palagenello in the Taranto province but he lives in Limbiate. He is a metalworker in a factory, everyday busy with the blast furnace. To make ends meet but also to have fun he has been a Santa Claus for 5 years.

    Francesco Scarteddu: 31 years old, from Carbonia in the Cagliari province but lives in Origgio. He is a metalworker in a factory. Lives with Francesca, a sardinian like him but that he met here in Milan. It’s his first year as a Santa Claus pushed by curiosity and his friend and colleague Leonardo.

    Ilaria Suffia, Cristiana Passarelli, Elena Carbonara, Giulia Anzani, Caroline Bernava, Barbara Belardo: they are all students around 21 years old, all dressed up (for the first time in their lives!) as Santa Claus for advertising.

    And here are three images backstage, made by Francesco Scontrini:

    PS: Santa Claus exists!

    6 Comments »

    19 Dicembre 2011

    JULIE DE SANTIS ON STYLE MAGAZINE aggiornato

    I perfectly remember that once upon a time (a long time ago, when I started playing with the idea of becoming a professional photographer when I grew up) I read about an already established photographer complaining about an editorial of his that had recently been published which had, in his view, a little problem with the layout and that this was ruining completely his whole work.

    At that time I thought this was unheard of: for me just the thought of being published was more than a sufficient reason to be happy and satisfied!

    Many years later I understood this attitude perfectly well: to publish is not enough anymore, you have to publish well!

    And it’s not easy! Infact it is very, very difficult… you need a good idea, the right clothesfor the idea, the right model, the right hair and makeup, and perhaps it is all perfect but it is not what the client needs, or for the client is fine pity that the result is terrifying… it is a little like in the movies when you see the airforce pilots aiming (and shooting!) on the enemy and they have to place the target in the middle of a series of viewfinders that are moving all over the place.

    In my opinion, in this editorial shot for STYLE, all the viewfinders are in the right place at the right time: story, styling, hair and makeup, model, location…

    As it was on the magazine:

    here the original pictures:

    and some backstage realized by pasquale ettorre:

    37 Comments »

    16 Dicembre 2011

    MAX CASTING

    I HAVE RECEIVED WORD THAT ARE PURPORTING PEOPLE THEY MAY KNOW OR ENTRIES TO MY MAX CASTING EDITORIAL FOR MAX.

    KNOW THAT:

    –  NOBODY OTHER THAN SETTIMIO BENEDUSI AND DARIA THE PRODUCER OF STUDIO BENEDUSI, TAKES CARE OF FINDING AND CASTING THE MODELS FOR THIS JOB.

    –  THE MODELS DO NOT PAY FOR ANYTHING TO PARTICIPATE TO THE CASTINGS AND NEITHER FOR THEIR WORK. THE CASTINGS ARE FREE AND THE JOB IS DULY REWARDED.

    BEWARE OF PURPORTERS.

    STUDIO SETTIMIO BENEDUSI

    3 Comments »

    13 Dicembre 2011

    PALAGINI CALENDAR 2012

    When I was given the task to realize, once again, the calendar for the group Palagini I thought and thought about what to do…

    Because on the one hand having a forward thinking client that gives you almost complete creative freedom is wonderful, on the other it is a commitment, because it forces you to look for those targets, that direction, those precise objectives which are essential to have before creating the work.

    It is a bit like the difference between searching and finding: in a normal job situation they tell you what to look for and you bust your gut knowing more or less in which direction to go towards (if they tell you to look for mushrooms you go in the mountains, so to speak…), meanwhile in the free environment work you have to find something that you don’t even know what it is, where it is and why.

    Anyways… thinking, thinking and thinking what to do, how and why… one  bright day I found, clear and limpid, who to inspire me! I even had a model! Precise! Perfect for the job: myself!!!

    Exactly! I went back in time and I found the inspiration in the two images below, which I took when I was a little over twenty years of age, when I was still living in Imperia:

    The solution was right there, at my fingertips! The woman’s body always centered relative to the nature that surrounds her, and within which merges into a mimicry that makes nature a kind of great mother who accepts what naturally comes to her: a woman’s naked body.

    Here is the calendar:

    Here are the original images, you can click to enlarge:

    Perhaps something curious about these last two pictures: in all this work I have not even minimally retouched the two models (Sabrina and Alana). Zero precisely, I just converted the files to black and white. In these two pictures above I wanted to emphasize the similarity between the body of the model and the hill in the background. So then I retouched a bit… the hill!

    Here are a few backstage photos by Pasquale Ettorre:

    Last two things that come to mind looking at the backstage:

    –  the reality is what it seems: the crew was very restricted. There was no make up and hair, no stylist, no art director, there wasn’t…there was nothing! It was only me, my assistant, the client and the two models.

    –  Is it possible that my lucky tee shirt for shooting is of another photographer?!?

    26 Comments »

    9 Dicembre 2011

    FOR THE FIRST TIME AN ITALIAN PHOTOGRAPHER

    Indeed it is! It has been THIRTY NINE years since the famous Pirelli calendar was created and it has never been shot by an italian photographer! But finally this year is the turning point: an italian photographer!

    Hurray!!!

    The Pirelli press office has obviously done a great job, because in these last few days you can read and know all about it everywhere, and everywhere we read that the author is Mario Sorrenti, the italian Mario Sorrenti.

    Ok, take it for good. We have gained a new great photographer, here in these parts, the italian Mario Sorrenti!

    Hurray!!!

    Its a pity though (if this principle stands) that we loose so many other great personalities. Yes indeed. For example:

    –  we loose a great song writer, the german Vinicio Capossela (born in Hannover, Germany)

    –  We loose a greatest writer, the (despite the name…) cuban Italo Calvino (born in Santiago de Las Vegas, Cuba)

    –  And we even loose a great saint! The (despite his nickname) portuguese Saint Anthony of Padua (born in Lisbon, Portugal)

    But now we have one more photographer: as we are missing some…


    27 Comments »