The monthly magazine RIDERS is really well done. It is the proof that what matters above are ideas: with budgets on a shoestring but thanks to the bright minds of the editorial staff they always manage to churn out a product that other newspapers, that are more grand and with more dough (evidently with less ideas), can dream about.
I really recommend to everyone to purchase this magazine, even to those whom are not into motorbikes. For example the fashion shoots are always really good, with a incredibly deep sense of culture for image and costumes.
It was therefore an honour to shoot an editorial out now in the current issue. With the crucial help of Stefania Molteni (in this case not only as a photo editor but also as a stylist, fashion editor, producer, organiser and a thousand other things – I think that if I disappeared she would have been ready to take photos..), Moreno, Matteo, I shot all the SBK pilots (almost all of them, all of them besides one…) in Imola. We made them jump on a trampoline: it was really a lot of fun, and all of them proved well what the editorial wanted to tell, which is that the pilots of this league are regular guys, just like that.. Down to earth… so much that they weren’t asked twice when asked to be (at least for once!) well in the air!
The editorial had a significant help from the layout done by the editorial staff, some of the double spreads are really nice, with the pilots who seem to emulate the shots by Muybridge, the first photographer in history who tackled the problem of movement.
Here are some pages from the magazine:
We also have a backstage video made by Pasquale Ettorre:
And a backstage photograph by Matteo Marchi, which I thank him for taking it and sending it to me.