already at 16 years old I liked lászló moholy-nagy, the multiple expositions and the truth about photography (photography is not the reflection of reality, written on a mirror).
it was easy then, a few years later, to shoot an editorial dedicated to the work of fabio novembre for AD russia (condè nast russia edition) inspired by that world, by the avant-garde, by futurism, by man ray… in short by all that wonderful historical moment.
I want to thank the editor of the magazine eugenia mikulina, for the trust and the creative availability.
here is the editorial:
a “technical” detail: given the reference that I had, I wanted the photomontages and the changes to be like those I would have been able to achieve in shooting on film and developing in the darkroom, as they did in the twenties with film and enlarger. therefore most of the movements were shot filming, shooting in the dark on a black background and a strobe light. this doesn’t mean that there wasn’t any precise and careful photoshop work but the least invasive: I want to thank ignazio pacces for the skill and infinite patience in post-production.
while we were shooting we always had in front of us the masterpieces to which we were inspired by:
we also have a backstage video, as usual shot and edited by pasquale ettorre:
everything was so well received that condè nast (russia!) organised an exhibition with these images, fabio and I were invited to the opening in moscow:
(i’m not taller than fabio, its only the perspective…)
I also made a video with my iphone:
and finally the cover of the magazine, in which fabio curated the whole issue, as the guest editor:
(you can click all images to enlarge)