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  • 10 giugno 2013

    AD RUSSIA

     

     

    settimio_giovane

    already at 16 years old I liked lászló moholy-nagy, the multiple expositions and the truth about photography (photography is not the reflection of reality, written on a mirror).

    it was easy then, a few years later, to shoot an editorial dedicated to the work of fabio novembre for AD russia (condè nast russia edition) inspired by that world, by the avant-garde, by futurism, by man ray… in short by all that wonderful historical moment.

    I want to thank the editor of the magazine eugenia mikulina, for the trust and the creative availability.

    here is the editorial:

    097_AD_06_13_01

    098_099_AD_06_13_01

    100_AD_06_13_01

    101_AD_06_13_01

     

    102_AD_06_13_01

    103_AD_06_13_01

    104_105_AD_06_13_01

    106_AD_06_13_01

    107_AD_06_13_01

    108_AD_06_13_01

    109_AD_06_13_01

    111_AD_06_13_01

    112_113_AD_06_13_01

     

     

     

     

     

     

    a “technical” detail: given the reference that I had, I wanted the photomontages and the changes to be like those I would have been able to achieve in shooting on film and developing in the darkroom, as they did in the twenties with film and enlarger. therefore most of the movements were shot filming, shooting in the dark on a black background and a strobe light. this doesn’t mean that there wasn’t any precise and careful photoshop work but the least invasive: I want to thank ignazio pacces for the skill and infinite patience in post-production.

    while we were shooting we always had in front of us the masterpieces to which we were inspired by:

    IMG_0492

    IMG_0490

     

    we also have a backstage video, as usual shot and edited by pasquale ettorre:

     

    everything was so well received that condè nast (russia!) organised an exhibition with these images, fabio and I were invited to the opening in moscow:

    610x915_Quality97_650x976_Quality97_Fabio Novembre&Settimio  Beneduzzi

     

     

    (i’m not taller than fabio, its only the perspective…)

    I also made a video with my iphone:

     

    and finally the cover of the magazine, in which fabio curated the whole issue, as the guest editor:

    C1_Fabio_AD_06_13_01

     

     

     

    (you can click all images to enlarge) 

     

     

    Tag:

    1. Egine scrive:

      Grande anzi grandissimi

    2. Tommaso scrive:

      spettacolo!

    3. bravo Settimio, un lavoro davvero bello e interessante…

    4. rapettone scrive:

      Molto, molto, molto bello!

    5. Angelo Dau scrive:

      Sono davvero colpito……

    6. Emanuele Fani scrive:

      Visionario e moderno, a mio modesto parere una delle tue cose migliori.
      Complimenti.

    7. emanuele scrive:

      GRANDISSIMO LAVORO, UNA INCREDIBILE AVANGUARDIA

    8. paolo scrive:

      i vari futuristi e surrealisti si staranno rigirando nella tomba per questa robaccia

    9. carmen scrive:

      woowwwwww………wowwww fantastic

    10. maurizio scrive:

      Ciao,complimenti sei bravissimo. Ho notato che in molti scatti lo sfondo è (molto)sovraesposto.Volevo chiedereti se è un effetto creato in postproduzione o in ripresa. Grazie.

    11. christopher morris scrive:

      Fantastic, Settimio…..

    12. settimio scrive:

      Dear Christopher, what great honor to have compliments by such a great artist and photojournalist as you are!
      :-)))
      XXX
      Settimio

    13. vittorio scrive:

      Scusate se arrivo lungo e fuori tempo,ma per me questo lavoro e’ sinfonia pura,e lasciatemelo dire che manico!
      Oltre al gia’ citata László Moholy-Nagy,io leggo rimandi ad almeno altri 2 grandi della fotografia,Eadweard Muybridge ed il nostro fotografo Futurista (forse l’unico..) Anton Giulio Bragaglia.
      Respect.

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