I perfectly remember that once upon a time (a long time ago, when I started playing with the idea of becoming a professional photographer when I grew up) I read about an already established photographer complaining about an editorial of his that had recently been published which had, in his view, a little problem with the layout and that this was ruining completely his whole work.
At that time I thought this was unheard of: for me just the thought of being published was more than a sufficient reason to be happy and satisfied!
Many years later I understood this attitude perfectly well: to publish is not enough anymore, you have to publish well!
And it’s not easy! Infact it is very, very difficult… you need a good idea, the right clothesfor the idea, the right model, the right hair and makeup, and perhaps it is all perfect but it is not what the client needs, or for the client is fine pity that the result is terrifying… it is a little like in the movies when you see the airforce pilots aiming (and shooting!) on the enemy and they have to place the target in the middle of a series of viewfinders that are moving all over the place.
In my opinion, in this editorial shot for STYLE, all the viewfinders are in the right place at the right time: story, styling, hair and makeup, model, location…
As it was on the magazine:
here the original pictures:
and some backstage realized by pasquale ettorre: