Amid the people that read this blog or who anyways knows me as a photographer and a professional there are some who write to me.
I, here I say it here I deny it, I try, for what is possible to me, to answer to everyone, a little because I think is is a kind thing to do and a little because it is close to me to remember when I was a young gun trying to make way in climbing the ladder of fashion advertising photography. whom at that time gave me some advice and remember till today with affection.
So it’s ok.
The problem arises when someone complicates himself.
Today I received this email, that I publish with the permission of the sender:
I’d like to bother you for a technical consultation.
I have thrown myself in the deep end of fashion photography, but I don’t have yet a great practical experience. Towards the weekend I have to shoot some photos in a gym, for a book attached to a DVD on pilate (a kind of yoga). I’d ask you, if and when you have time, how you would set up the shot in order to obtain a good job. To give you an idea, I attach here a Nike website. More or less a job like that.
I thank you once again and I am sorry for the inconvenience.
I thought of answering like this:
Thank you for writing and for believing in me and in my professionality to give the confidence necessary to give you some good advice.
I am afraid though that I am not in the position to help you concretely.
I will confess something to you: I have no idea on how to set up the kind of shot you are talking about. It is something out of my knowledge and capabilities. Usually I try to obtain the best results with the least effort. I know little or nothing of lighting and flash. I await the indefinite to take advantage of chance. I distract clients by playing rare and curious music. I talk to the models until they forget why they are in my studio, so that they are in front of my lens natural and real. Before shooting I take three steps forward and one backwards, I don’t know why, but it’s needed.
I stare at the spider webs on the wall, I am often a reason of inspiration. I try to drink a hot tea as soon as I wake up. Even in the doodles of boiling water in a full bath tub I often find a cue to new fantasies. I read everything that passes in front of me, and often from the most useless things I come up with the most useful. I watch everything, besides television, which I am convinced it numbs you. Sometimes though, I admit, I like numbing myself, but I am conscious of it. I put all of this together, shake it, I let it simmer on low heat, sometimes yes, sometimes no, a good photograph comes out.
As I have written before, and as it was written on the door of the studio of the artist german cueto:
“we will only tell you what you will intuit, using our incongruent instruments.
We organize inter astral trips.
We know the quadrature of space. Our measurements are based on the fourth dimension.
We listen to the heart of infinite.
You want to be a hero?
We know the future plans, we could suggest a path of what is to happen.
Come visit us.
Free consultancies for the poor of imagination.”
This, my dear ___ is the recipe. Only this one.