Definitely something beautiful about my job is that every time I’ve been given a project, it is almost a novelty compared to anything else that preceded it
And so it happened for the job in this month’s issue, currently on the shelves, for MAX: photograph two models in a pin-up style, so then my images would be paint brushed on two motorcycle helmets. Something like this has never happened to me!
This is the backstage by Pasquale Ettorre:
PS: let me tell you a little/big behind the scenes, which will allow me to break a spear against Andrea Rossi, the director of MAX.
My photograph was supposed to go on the cover of the magazine, in an issue traditionally dedicated to motorbikes. Everything was done and ready for print, when the tragic news about Simoncelli arrived. To put two helmets on the cover of a magazine few days after that tragedy would have been of dubious taste, so the director decided to change the helm of the magazine, inserting the editorial inside it. Right. At that point though it would have been simple, convenient and surely commercially viable, (excuse my cynicism, but its like it is…) to put on the cover Simoncelli. The director of MAX, Andrea Rossi, didn’t do it, proving to be the great man that he is: well done Andrea.